The aim of this programme is to provide you with a comprehensive understanding of the theory and practice of global consumer marketing and business-to-business marketing at an advanced level. It will give you both specific and transferable skills, and a range of effective analytical techniques required for effective tactical and strategic marketing management. You will master the role of engagement in diverse markets, as well as develop the appreciation of the role of theoretical marketing models in formulating organisational strategy.

You will also learn about how global organisations manage resources and change; and you will understand the evolving theories and practices surrounding the management of people in different cultures.
Core modules include Strategic Organisation, Managing Finance, International Business and Emerging Markets, Managing in a Multicultural Context, Marketing Management, and Marketing Research. You will then specialise by choosing to study two of the following four elective modules: Consumer Behaviour, Marketing of Services, New Media & Social Network Marketing, and Global Account Management. You will complete your degree with an original dissertation.

You should graduate with the personal and business skills and the specialist knowledge needed for a wide range of global marketing and management positions in both the private and public sector. You should also be equipped to understand and apply marketing information in more general management positions. In any case, you will be fully prepared to make a positive contribution to any organisation operating in a multicultural environment.

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For more further information on programme details, including structure, duration and modules, please request more information.